From Your Kitchen
A Healthy Meal Planner-Habit Forming App
A Healthy Meal Planner-Habit Forming App
Product Design
Product Design
UI/UX
UI/UX
UXR
UXR
USER TESTING
USER TESTING
Revolutionizing the way young adults plan and cook their meals, helping them live a healthy lifestyle
Revolutionizing the way young adults plan and cook their meals, helping them live a healthy lifestyle
Role
Role
UI/UX Designer
UI/UX Designer
Timeline
Timeline
Aug 22 - Dec 22
Aug 22 - Dec 22
Project
Project
Digital Experience Design
Digital Experience Design
What I Did
What I Did
Recruiting Users, User Interviews, UXR,
UX Design, Visual identity, UI Design, Usability Testing, Pretotyping
Recruiting Users, User Interviews, UXR,
UX Design, Visual identity, UI Design, Usability Testing, Pretotyping
Launch
The Problem
Young adults struggle to cook each day due to their busy schedules and time constraints.
It's a constant battle between craving, nutrition, availability, and time leading to uncertainty and decision-making dilemmas.
They often run out of the ingredients required to cook a meal of their choice, hindering consistent healthy cooking practices.
Limited culinary knowledge and skills may discourage many young adults from trying exciting, wholesome recipes, restricting their ability to diversify their dietary choices and embrace healthier eating patterns.
Young adults struggle to cook each day due to their busy schedules and time constraints.
It's a constant battle between craving, nutrition, availability, and time leading to uncertainty and decision-making dilemmas.
They often run out of the ingredients required to cook a meal of their choice, hindering consistent healthy cooking practices.
Limited culinary knowledge and skills may discourage many young adults from trying exciting, wholesome recipes, restricting their ability to diversify their dietary choices and embrace healthier eating patterns.
The Challenge
How might we reduce barriers for young adults to efficiently plan and cook their own meals, fostering healthier living habits and promoting sustainable lifestyle?
How might we reduce barriers for young adults to efficiently plan and cook their own meals, fostering healthier living habits and promoting sustainable lifestyle?
What
How
Why
The Opportunity and Solution
An innovative cooking assistant that scans your pantry and recommends wholesome recipes tailored to your available ingredients and culinary preferences.
An innovative cooking assistant that scans your pantry and recommends wholesome recipes tailored to your available ingredients and culinary preferences.
This habit-forming app is designed with the 'Hooked Model' approach leveraging the Trigger, Action, Rewards and Investment processes.
With advanced recipe planning features and a seamless scanning process, the app creates personalized recipes based on individual dietary preferences. It helps users effortlessly prepare nutritious meals, supporting a sustainable lifestyle.
This habit-forming app is designed with the 'Hooked Model' approach leveraging the Trigger, Action, Rewards and Investment processes.
With advanced recipe planning features and a seamless scanning process, the app creates personalized recipes based on individual dietary preferences. It helps users effortlessly prepare nutritious meals, supporting a sustainable lifestyle.
Design Outcomes
Meal Planner
Meal Planner
The home screen encourages users to scan or manually input their ingredients, initiating the meal planning process.
Clear CTAs are strategically placed for easy access, enhancing user engagement. Visual cues accompany recipe suggestions for an enjoyable user experience. The app's built-in technology detects ingredients, allowing users to edit or add items effortlessly.
Usability Test Results: Users smoothly navigated through the scanning feature, but found the meal planning page somewhat perplexing. Identifying filters and search options proved challenging for them.
The home screen encourages users to scan or manually input their ingredients, initiating the meal planning process.
Clear CTAs are strategically placed for easy access, enhancing user engagement. Visual cues accompany recipe suggestions for an enjoyable user experience. The app's built-in technology detects ingredients, allowing users to edit or add items effortlessly.
Usability Test Results: Users smoothly navigated through the scanning feature, but found the meal planning page somewhat perplexing. Identifying filters and search options proved challenging for them.
Easy recipe instructions
Easy recipe instructions
I used a step-based approach to design the meal planning page, allowing users to pre-select suggested meals for the day. The recipe detail page offers step-by-step instructions and videos for easy understanding. Additionally, I incorporated rewards to boost user engagement after completing a recipe.
Usability Test Results: Users appreciated the effectiveness of the step-based recipe instructions and were pleased to receive rewards upon successfully cooking a meal.
I used a step-based approach to design the meal planning page, allowing users to pre-select suggested meals for the day. The recipe detail page offers step-by-step instructions and videos for easy understanding. Additionally, I incorporated rewards to boost user engagement after completing a recipe.
Usability Test Results: Users appreciated the effectiveness of the step-based recipe instructions and were pleased to receive rewards upon successfully cooking a meal.
Investment and Rewards
Investment and Rewards
Carefully crafting reward and investment features aimed at engaging and motivating users to adopt healthier cooking habits and enhance their lifestyle. Users had the opportunity to amplify rewards through friend referrals or increased cooking activity, redeeming them for grocery shopping. Weekly/monthly health results served as a motivating factor.
Usability Test Results: The need to rearrange health data for better comprehension. Additionally, users found it challenging to grasp the requirement of uploading a photo of the cooked meal to earn rewards.
Carefully crafting reward and investment features aimed at engaging and motivating users to adopt healthier cooking habits and enhance their lifestyle. Users had the opportunity to amplify rewards through friend referrals or increased cooking activity, redeeming them for grocery shopping. Weekly/monthly health results served as a motivating factor.
Usability Test Results: The need to rearrange health data for better comprehension. Additionally, users found it challenging to grasp the requirement of uploading a photo of the cooked meal to earn rewards.
Intutive Onboarding
Intutive Onboarding
An intuitive onboarding process prioritizes the user's diet preferences for personalized recipe suggestions.
Usability Test Results: Users described the onboarding experience as straightforward and captivating.
An intuitive onboarding process prioritizes the user's diet preferences for personalized recipe suggestions.
Usability Test Results: Users described the onboarding experience as straightforward and captivating.
Design Process
Design Process
I applied the Double Diamond Method and the 5 Elements of UX Design to develop a product that fosters lasting habits, drawing on insights from the Hooked Model.
Once the Prototype was ready, I conducted usability testing and pretotyping to ensure its effectiveness.
I applied the Double Diamond Method and the 5 Elements of UX Design to develop a product that fosters lasting habits, drawing on insights from the Hooked Model.
Once the Prototype was ready, I conducted usability testing and pretotyping to ensure its effectiveness.
Research and Ideation
Research and Ideation
To learn about the problem area, I interviewed four young adults who shared their struggles with maintaining healthy eating habits.
Common pain points emerged, including time constraints impacting meal preparation, emotional well-being affecting dietary choices, and a lack of accessible information on healthy cooking alternatives.
These insights were synthesized to drive the ideation process. I created a storyboard and listed out all features using the KANO card method. Then, I used the MosCow Methodology to prioritize the features, sorting them into Must-Have, Should-Have, Could-Have, and Won't-Have categories. This structured approach laid a solid foundation for the entire project.
To learn about the problem area, I interviewed four young adults who shared their struggles with maintaining healthy eating habits.
Common pain points emerged, including time constraints impacting meal preparation, emotional well-being affecting dietary choices, and a lack of accessible information on healthy cooking alternatives.
These insights were synthesized to drive the ideation process. I created a storyboard and listed out all features using the KANO card method. Then, I used the MosCow Methodology to prioritize the features, sorting them into Must-Have, Should-Have, Could-Have, and Won't-Have categories. This structured approach laid a solid foundation for the entire project.
Key Insights
Time Constraints
Balancing time limitations, youthful individuals search for speedy and straightforward, yet scrumptious, appetizing dishes that additionally support wellness.
Wellness
Psychological and emotional wellness greatly affects individuals' dietary habits, which may result in enduring health issues like accelerated weight reduction, PCOS, and PCOD.
Awareness
Limited awareness of nutritious alternatives and recipes hinders their ability to make informed and healthy meal choices.
Cravings
Late-night hunger pangs often compel them to opt for snacks or leftover junk food, as most nearby restaurants and stores close by 9 pm, creating a challenge in maintaining healthy eating habits.
Pretotyping Experiments
Pretotyping Experiments
To validate the desirability of this product, I applied the pretotyping experiments based on Alberto Savoia's book "The Right It." The first step was to identify the riskiest assumptions I have made using the 'Risky Assumption Matrix' and derive a hypothesis outcome. I employed Fake Front Door and Mechanical Turk techniques to test the premise of the product. It helped me understand the pain points and viability of the idea.
To validate the desirability of this product, I applied the pretotyping experiments based on Alberto Savoia's book "The Right It." The first step was to identify the riskiest assumptions I have made using the 'Risky Assumption Matrix' and derive a hypothesis outcome. I employed Fake Front Door and Mechanical Turk techniques to test the premise of the product. It helped me understand the pain points and viability of the idea.
Pretotyping Findings
Pretotyping Findings
5 out of 5
users cooked at least 1 meal a day, at least 3 days a week with personalized suggested activities.
54%
showed interest by signing up on the fake front door website
80%
of the users liked the recipe suggestions
"I was bored of cooking the usual recipes. So this was refreshing to try out new stuff. It would be good if you included recipes according to mood of the day/weather/emotions"
Jesha
"It saved lot of time for me to think
what to cook."
Riya
Mechanical Turk
Insights
Mechanical Turk
Insights
To validate the desirability of this product, I applied the pretotyping experiments based on Alberto Savoia's book "The Right It." The first step was to identify the riskiest assumptions I have made using the 'Risky Assumption Matrix' and derive a hypothesis outcome. I employed Fake Front Door and Mechanical Turk techniques to test the premise of the product. It helped me understand the pain points and viability of the idea.
To validate the desirability of this product, I applied the pretotyping experiments based on Alberto Savoia's book "The Right It." The first step was to identify the riskiest assumptions I have made using the 'Risky Assumption Matrix' and derive a hypothesis outcome. I employed Fake Front Door and Mechanical Turk techniques to test the premise of the product. It helped me understand the pain points and viability of the idea.
Usability Test Findings
Usability Test Findings
I conducted moderated usability tests with 5 users to learn the gaps and problem areas in interacting with the app. Got some interesting insights uncertain features and iterated the design with the feedback.
I conducted moderated usability tests with 5 users to learn the gaps and problem areas in interacting with the app. Got some interesting insights uncertain features and iterated the design with the feedback.
Before
Could not see search bar, could be in highlighted in a different color
Could not see search bar, could be in highlighted in a different color
After
Before
The health status graph should be positioned at the top of the row displaying meals that have been cooked.
The health status graph should be positioned at the top of the row displaying meals that have been cooked.
After
Key Takeaways
and Learnings
Key Takeaways
and Learnings
Utilizing a structured approach, such as the Double Diamond Method and 5 Elements of UX Design, can aid in creating a well-rounded and user-centric product
Incorporating insights from the Hooked Model can help in designing a habit-forming product that encourages sustained user engagement.
Prioritizing features using methods like the KANO card method and the MoSCoW methodology helps in creating a streamlined and effective product that addresses the users' most critical needs.
Conducting thorough usability testing and pretotyping during the design process is essential for refining the prototype and ensuring its functionality and user friendliness.user-friendliness.
Pretotyping is an incredibly effective technique that can help you gain a clear understanding of the business aspects related to your product idea and its viability. It is an essential tool that can measure the success or failure of your product before its launch, saving you precious time and money.
Utilizing a structured approach, such as the Double Diamond Method and 5 Elements of UX Design, can aid in creating a well-rounded and user-centric product
Incorporating insights from the Hooked Model can help in designing a habit-forming product that encourages sustained user engagement.
Prioritizing features using methods like the KANO card method and the MoSCoW methodology helps in creating a streamlined and effective product that addresses the users' most critical needs.
Conducting thorough usability testing and pretotyping during the design process is essential for refining the prototype and ensuring its functionality and user friendliness.user-friendliness.
Pretotyping is an incredibly effective technique that can help you gain a clear understanding of the business aspects related to your product idea and its viability. It is an essential tool that can measure the success or failure of your product before its launch, saving you precious time and money.
Other Projects
Other Projects
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Now actively seeking new opportunities.
Think I'd be a good fit for your team?
Open to relocate | Hybrid | Remote
That was a lot of scrolling;
wanna hire me?
Now actively seeking new opportunities.
Think I'd be a good fit for your team?
Open to relocate | Hybrid | Remote
That was a lot of scrolling;
wanna hire me?
Now actively seeking new opportunities.
Think I'd be a good fit for your team?
Open to relocate | Hybrid | Remote